Larissa Kunes Martin

Hi there! Looking for someone to execute your ecommerce operations? Keep scrolling!

 
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Services

I excel in driving impactful customer experiences and achieving sustainable business growth on Shopify and Shopify Plus sites.

My energetic leadership is complemented by my exceptional communication skills and my comprehensive skillset, which includes:

 

  • Optimizing the end-to-end customer journey, from site design and navigation to branding and performance.

  • Developing and executing data-driven strategies to expand customer reach and cultivate lasting loyalty.

  • Ensuring seamless user experiences through optimized site navigation, content, and promotional campaigns.

  • Driving the planning, QA, and execution of website content and digital marketing campaigns across various platforms, including web, social media, and email.

  • Partnering with marketing teams to amplify brand presence through innovative creative initiatives.

  • Utilizing e-commerce analytics to generate actionable insights and inform strategic decisions.

  • Fostering collaboration across teams to align e-commerce projects with overarching company goals.

  • Building and leading high-performing teams, both internal and external, to achieve operational excellence.

  • Managing and executing all aspects of ecommerce operations.


     

Resume

I am a dynamic and results-driven leader with a wealth of ecommerce knowledge and expertise. I've built a proven track record, fostering strong credibility across all levels of an organization.

 

Experience

Senior Brand Manager// GM, Ecommerce Performance
Nogin
Jan 2024 to present

Ecommerce Manager
SCOUT Bags
May 2020 to Dec 2023

Ecommerce and Merchandising Consultant
SCOUT Bags
Jun 2019 to May 2020

Digital Analyst
SCOUT Bags
Apr 2017 to Jun 2019

Senior Operations Analyst; various roles of increasing responsibility
Tiffany & Co.
Jun 2011 - Apr 2017

 

Education

B.S. Marketing, Finance minor
Providence College

 

Skills & Languages

Shopify/Shopify Plus Ecommerce Management

Ecommerce Optimization

Brand Strategy

Integrated Marketing

Customer Journeys

English

 

References upon request

 
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Contact

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